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Google Ads PPC Campaign Management: 6 Ways to Keep Ads Fresh and Profitable Good PPC campaign management is the difference between a successful digital marketing strategy and paying money to take up real estate on the web. Not many small businesses are lucky enough to find
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SEO Compare Your Ranks Against Competitors Competitive research plays a major role in SEO improvement. If you are searching your competitors, you're ultimately going to compare their keyword rankings to your own. So what if we rolled
SEO E-E-A-T: Google's Quality Rubric for Better Rankings Quality is often in the eyes of the beholder, so when we want to make quality content, whose eyes do we need to impress? For content marketers and SEOs, the answer is our
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SEO How To Do Local SEO Research Whenever we want to go to a restaurant, call a technician, or even go to a supermarket, we usually check out the first few results on Google. Many of these top local businesses
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SEO What are SERP Features? (And How to Get Them) SERP features are the fancy tables, widgets, and info-panes that Google places on its results pages to satisfy readers’ search intents without the need for them to ever click through to another page.
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PPC How to Write Good Ads that Get Clicks Think about how often you write and update text ads. Every time you start new campaigns, update products, and test your ads, you create habits that carry over into the next time you
PPC A Clear Google Ads Tutorial for Beginners Businesses have seen big success with Google Ads (Adwords). Taking that first step seems like an easy choice, but many stop short when they see the requirements. You have to bid on keywords,
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Case Study Mailchimp's Content Strategy Converts Freemium Users to Paid Think about the emails and newsletters you get from businesses. Right at the bottom of these emails, we see a common name popping up across many of them: Mailchimp. Many of these businesses
PPC How to Use a ROAS Calculation to Optimize Your Ad Campaigns If you’ve ever run a digital advertising campaign, you’ve likely run into the issue of not knowing if your campaign is performing well enough to make it worth the cost.
SEO Tie Natural Language Search into your SEO Search engines only want one thing: To give you the best possible answers to your questions. Only, for a long time, they didn't want you to phrase your question as a
CRO Advanced Methods to Calculate Customer Acquisition Cost Understanding the customer acquisition cost formula is one of the quickest ways to improve the ROI of your PPC ads and improve your PPC strategy.
Competitive Research Competitor Analysis: Research Their Marketing Strategy Conducting a high-level competitive analysis can branch off into different kinds of online success. Often, your most significant opportunities come from your competitors’ data. Keeping up with your competitors’ marketing strategies is a