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Sidra Condron

Sidra Condron

Sidra writes for SpyFu, sharing ideas that connect with real-life marketers at all skill levels. We're all just trying to raise our game one more notch, right?

142 posts •
How To Do Keyword Research: Go Beyond the Basic Metrics
Keyword Research

How To Do Keyword Research: Go Beyond the Basic Metrics

How many articles have you written that have never found the audience they deserved? Even the best-written content can fall flat if you don’t know how to do keyword research and optimize

  • Sidra Condron
    Sidra Condron
19 min read
The Best SEO Podcasts
SEO

The Best SEO Podcasts

A podcast is an easy-to-consume content format that requires minimal effort from the listeners’ side and still helps them learn a lot. Podcasts are especially helpful for an evolving topic like SEO, for

  • Zac Harris
    Zac Harris
  • Sidra Condron
    Sidra Condron
8 min read
How to Use Google’s Keyword Planner to Create Epic Content
Keyword Research

How to Use Google’s Keyword Planner to Create Epic Content

When it comes to creating epic content, sitting down and just writing something isn’t enough. It needs to be helpful, well-thought-out, and easy to find when people need it most. Getting found

  • Sidra Condron
    Sidra Condron
24 min read
What is a Good PPC Conversion Rate? (And How to Increase It)
PPC

What is a Good PPC Conversion Rate? (And How to Increase It)

The average PPC conversion rate across all industries is about 3.75% for search [https://www.wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmarks] (Google Ads). And it is at about 0.77%

  • Sidra Condron
    Sidra Condron
14 min read
What is Thin Content and Why Does it Hurt SEO?
SEO

What is Thin Content and Why Does it Hurt SEO?

Have you ever visited a website from a Google search that just seems unhelpful? There's writing on the page, but it just dances around any actual substance. Marketers are told how

  • Sidra Condron
    Sidra Condron
11 min read
Google Ads vs. Microsoft (Bing) Ads: the $175,672 question
PPC

Google Ads vs. Microsoft (Bing) Ads: the $175,672 question

It doesn’t seem like there should even be a Google ads vs. Microsoft (formerly Bing) Ads debate. Google processes [https://www.internetlivestats.com/google-search-statistics/] almost 10 times more searches than Bing [https:

  • Sidra Condron
    Sidra Condron
11 min read
How To Find Long Tail Keywords For Better SEO
Keyword Tools

How To Find Long Tail Keywords For Better SEO

You could optimize for a high-traffic short tail keyword like “best pancake recipes” and hope someone finds your page on a crowded and competitive search engine results page (SERP). Or you could create

  • Sidra Condron
    Sidra Condron
17 min read
9 Free SEO Certifications to Add to Your Resume
SEO

9 Free SEO Certifications to Add to Your Resume

Whether you’re new to SEO and looking to learn about the industry or a seasoned vet who needs to reinforce their skill set, free SEO certifications can help. Not only will the

  • Sidra Condron
    Sidra Condron
9 min read
PPC Campaign Management: 6 Ways to Keep Ads Fresh and Profitable
Google Ads

PPC Campaign Management: 6 Ways to Keep Ads Fresh and Profitable

Good PPC campaign management is the difference between a successful digital marketing strategy and paying money to take up real estate on the web. Not many small businesses are lucky enough to find

  • Sidra Condron
    Sidra Condron
14 min read
You Don't Have to be #1 in Google Ads
Google Ads

You Don't Have to be #1 in Google Ads

In Google Ads, being number one sounds like the ultimate goal, but it could cost more than it's worth. Many PPC managers with deep Google Ads experience stayed focused on reaching

  • Sidra Condron
    Sidra Condron
8 min read
Compare Your Ranks Against Competitors
SEO

Compare Your Ranks Against Competitors

Competitive research plays a major role in SEO improvement. If you are searching your competitors, you're ultimately going to compare their keyword rankings to your own. So what if we rolled

  • Sidra Condron
    Sidra Condron
14 min read
E-E-A-T: Google's Quality Rubric for Better Rankings
SEO

E-E-A-T: Google's Quality Rubric for Better Rankings

Quality is often in the eyes of the beholder, so when we want to make quality content, whose eyes do we need to impress? For content marketers and SEOs, the answer is our

  • Sidra Condron
    Sidra Condron
15 min read
A 9-Point Local SEO Audit
Local SEO

A 9-Point Local SEO Audit

Sometimes, SEO isn’t just about bringing the most qualified visitors from search engines. It's also about making your business easy to find for local customers. Whether you’re a brick-and-mortar

  • Sidra Condron
    Sidra Condron
  • Zac Harris
    Zac Harris
11 min read
How To Do Local SEO Research
SEO

How To Do Local SEO Research

Whenever we want to go to a restaurant, call a technician, or even go to a supermarket, we usually check out the first few results on Google. Many of these top local businesses

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
  • jeff-axton
8 min read
Search Features: Get More out of Google's Results Page
SEO

Search Features: Get More out of Google's Results Page

When you search for something on Google, you’ve probably noticed that Google presents its results in a number of different formats. Search for “Beyoncé” [https://www.google.com/search?q=beyonce] and

  • Sidra Condron
    Sidra Condron
10 min read
What are SERP Features? (And How to Get Them)
SEO

What are SERP Features? (And How to Get Them)

SERP features are the fancy tables, widgets, and info-panes that Google places on its results pages to satisfy readers’ search intents without the need for them to ever click through to another page.

  • Sidra Condron
    Sidra Condron
10 min read
Create Urgency Without Killing Your Conversions
Google Ads

Create Urgency Without Killing Your Conversions

When you write for conversions, the right phrasing makes all the difference in getting the reader to take action. But knowing exactly what makes them call, click, buy, visit or read can be

  • Sidra Condron
    Sidra Condron
7 min read
How to Write Good Ads that Get Clicks
PPC

How to Write Good Ads that Get Clicks

Think about how often you write and update text ads. Every time you start new campaigns, update products, and test your ads, you create habits that carry over into the next time you

  • Sidra Condron
    Sidra Condron
13 min read
Monthly SEO Report Template - What You Need to Include
Selling SEO

Monthly SEO Report Template - What You Need to Include

A good monthly SEO report draws the line differentiating a good SEO consultant from a bad one. You need to be able to provide your clients with a detailed report that helps them

  • Sidra Condron
    Sidra Condron
7 min read
Keyword Density: 5 Assumptions We Put to the Test
Content Marketing

Keyword Density: 5 Assumptions We Put to the Test

For at least a decade, Google has told [https://www.youtube.com/watch?v=Rk4qgQdp2UA&feature=youtu.be]us to stop worrying about how many times a keyword appears in our content.

  • Sidra Condron
    Sidra Condron
8 min read
15 SEO Link Building Tools to Help You Build Backlinks
SEO

15 SEO Link Building Tools to Help You Build Backlinks

Getting a high-quality backlink can have an impact on your ability to rank higher in the SERP [https://spyfu.1clickscripts.com/blog/improve-google-rankings/#-8-get-backlinks-from-site-mentions] . But how do you know which sites provide the

  • Sidra Condron
    Sidra Condron
11 min read
7 SEO Ranking Factors and How to Optimize For Them
SEO Best Practices

7 SEO Ranking Factors and How to Optimize For Them

Having a website with a thousand high-ranking pages begins with a single optimization. Although major SEO gains take time, you can start to optimize for SEO ranking factors today. SEO [https://www.spyfu.

  • Sidra Condron
    Sidra Condron
11 min read
How to Come up with Content Ideas: 12 Ideas for Any Industry
Content Marketing

How to Come up with Content Ideas: 12 Ideas for Any Industry

We hear this from people building up their content. How do you come up with new ideas to write about? Let's not hide it: this isn't always the easiest

  • Sidra Condron
    Sidra Condron
13 min read
Google Ads Best Practices and Tips
Google Ads

Google Ads Best Practices and Tips

It's easy to underestimate how much work goes into making an effective Google Ad. Each one has been precision-tooled to capture that front-page top spot and drive conversions from there. It

  • Sidra Condron
    Sidra Condron
10 min read
Mailchimp's Content Strategy Converts Freemium Users to Paid
Case Study

Mailchimp's Content Strategy Converts Freemium Users to Paid

Think about the emails and newsletters you get from businesses. Right at the bottom of these emails, we see a common name popping up across many of them: Mailchimp. Many of these businesses

  • Sidra Condron
    Sidra Condron
9 min read
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