Keyword Research How To Do Keyword Research: Go Beyond the Basic Metrics How many articles have you written that have never found the audience they deserved? Even the best-written content can fall flat if you don’t know how to do keyword research and optimize
SEO The Best SEO Podcasts A podcast is an easy-to-consume content format that requires minimal effort from the listeners’ side and still helps them learn a lot. Podcasts are especially helpful for an evolving topic like SEO, for
Keyword Research How to Use Google’s Keyword Planner to Create Epic Content When it comes to creating epic content, sitting down and just writing something isn’t enough. It needs to be helpful, well-thought-out, and easy to find when people need it most. Getting found
PPC What is a Good PPC Conversion Rate? (And How to Increase It) The average PPC conversion rate across all industries is about 3.75% for search [https://www.wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmarks] (Google Ads). And it is at about 0.77%
SEO What is Thin Content and Why Does it Hurt SEO? Have you ever visited a website from a Google search that just seems unhelpful? There's writing on the page, but it just dances around any actual substance. Marketers are told how
PPC Google Ads vs. Microsoft (Bing) Ads: the $175,672 question It doesn’t seem like there should even be a Google ads vs. Microsoft (formerly Bing) Ads debate. Google processes [https://www.internetlivestats.com/google-search-statistics/] almost 10 times more searches than Bing [https:
Keyword Tools How To Find Long Tail Keywords For Better SEO You could optimize for a high-traffic short tail keyword like “best pancake recipes” and hope someone finds your page on a crowded and competitive search engine results page (SERP). Or you could create
SEO 9 Free SEO Certifications to Add to Your Resume Whether you’re new to SEO and looking to learn about the industry or a seasoned vet who needs to reinforce their skill set, free SEO certifications can help. Not only will the
Google Ads PPC Campaign Management: 6 Ways to Keep Ads Fresh and Profitable Good PPC campaign management is the difference between a successful digital marketing strategy and paying money to take up real estate on the web. Not many small businesses are lucky enough to find
Google Ads You Don't Have to be #1 in Google Ads In Google Ads, being number one sounds like the ultimate goal, but it could cost more than it's worth. Many PPC managers with deep Google Ads experience stayed focused on reaching
SEO Compare Your Ranks Against Competitors Competitive research plays a major role in SEO improvement. If you are searching your competitors, you're ultimately going to compare their keyword rankings to your own. So what if we rolled
SEO E-E-A-T: Google's Quality Rubric for Better Rankings Quality is often in the eyes of the beholder, so when we want to make quality content, whose eyes do we need to impress? For content marketers and SEOs, the answer is our
Local SEO A 9-Point Local SEO Audit Sometimes, SEO isn’t just about bringing the most qualified visitors from search engines. It's also about making your business easy to find for local customers. Whether you’re a brick-and-mortar
SEO How To Do Local SEO Research Whenever we want to go to a restaurant, call a technician, or even go to a supermarket, we usually check out the first few results on Google. Many of these top local businesses
SEO Search Features: Get More out of Google's Results Page When you search for something on Google, you’ve probably noticed that Google presents its results in a number of different formats. Search for “Beyoncé” [https://www.google.com/search?q=beyonce] and
SEO What are SERP Features? (And How to Get Them) SERP features are the fancy tables, widgets, and info-panes that Google places on its results pages to satisfy readers’ search intents without the need for them to ever click through to another page.
Google Ads Create Urgency Without Killing Your Conversions When you write for conversions, the right phrasing makes all the difference in getting the reader to take action. But knowing exactly what makes them call, click, buy, visit or read can be
PPC How to Write Good Ads that Get Clicks Think about how often you write and update text ads. Every time you start new campaigns, update products, and test your ads, you create habits that carry over into the next time you
Selling SEO Monthly SEO Report Template - What You Need to Include A good monthly SEO report draws the line differentiating a good SEO consultant from a bad one. You need to be able to provide your clients with a detailed report that helps them
Content Marketing Keyword Density: 5 Assumptions We Put to the Test For at least a decade, Google has told [https://www.youtube.com/watch?v=Rk4qgQdp2UA&feature=youtu.be]us to stop worrying about how many times a keyword appears in our content.
SEO 15 SEO Link Building Tools to Help You Build Backlinks Getting a high-quality backlink can have an impact on your ability to rank higher in the SERP [https://spyfu.1clickscripts.com/blog/improve-google-rankings/#-8-get-backlinks-from-site-mentions] . But how do you know which sites provide the
SEO Best Practices 7 SEO Ranking Factors and How to Optimize For Them Having a website with a thousand high-ranking pages begins with a single optimization. Although major SEO gains take time, you can start to optimize for SEO ranking factors today. SEO [https://www.spyfu.
Content Marketing How to Come up with Content Ideas: 12 Ideas for Any Industry We hear this from people building up their content. How do you come up with new ideas to write about? Let's not hide it: this isn't always the easiest
Google Ads Google Ads Best Practices and Tips It's easy to underestimate how much work goes into making an effective Google Ad. Each one has been precision-tooled to capture that front-page top spot and drive conversions from there. It
Case Study Mailchimp's Content Strategy Converts Freemium Users to Paid Think about the emails and newsletters you get from businesses. Right at the bottom of these emails, we see a common name popping up across many of them: Mailchimp. Many of these businesses