PPC How to Use a ROAS Calculation to Optimize Your Ad Campaigns If you’ve ever run a digital advertising campaign, you’ve likely run into the issue of not knowing if your campaign is performing well enough to make it worth the cost.
SEO Tie Natural Language Search into your SEO Search engines only want one thing: To give you the best possible answers to your questions. Only, for a long time, they didn't want you to phrase your question as a
CRO Advanced Methods to Calculate Customer Acquisition Cost Understanding the customer acquisition cost formula is one of the quickest ways to improve the ROI of your PPC ads and improve your PPC strategy.
Competitive Research Competitor Analysis: Research Their Marketing Strategy Conducting a high-level competitive analysis can branch off into different kinds of online success. Often, your most significant opportunities come from your competitors’ data. Keeping up with your competitors’ marketing strategies is a
Link Building Write a Good Email Pitch -- Tips for SEOs In SEO and content marketing, success often depends on getting the right people to say "yes." We often have to rely on email pitches to secure backlinks, guest post opportunities, and
Backlinks Make the Most of a Link Sharing Offer Since link prospecting is a normal part of content marketing, you might get a cold email from someone you've never met, asking for a link. And that link might be for
SEO Steps to Get Content Ideas From Social Media Sourcing new content ideas [https://spyfu.1clickscripts.com/blog/come-up-with-content-ideas/] can be a frustrating chore for content creators. We feel like we've tapped every bit of creativity at our disposal. Here&
Technical SEO Schema Markup for SEO: A Beginner's Guide Schema markup isn’t necessary for everyone, but even a basic understanding of what schema is and how to use it can help you optimize your website. Schema markup [https://developers.google.com/
Keyword Research The Ultimate Guide to Keyword Tools for Your Business The web isn’t as wild as it once was. Long gone are the days when you could brainstorm some search terms for your site, mix them into your content (or advertising copy)
Analytics A Google Analytics Certification Helps you Master its Metrics It's easy to look at a Google Analytics (GA) certification as some great padding for your CV when you should be looking at it as your team's secret weapon.
Competitive Research Find Your Competitors' Affiliates How can I find my competitors’ affiliates and reach them myself? Your competitor's affiliates make money by sending traffic to the selling site and getting a commission from any sales that
PPC PPC Landing Pages -- Best Practices to Maximize Conversions PPC landing pages are the first things your leads see after they click on your PPC ad. If they’re poorly created (or just links to your homepage), those leads are likely to
SEO 10 SEO Goals You Should Target We like the idea of setting goals at any point in the year. There's no specific month to start fresh. You choose. It’s exciting to think about the strategies you’
SEO How to Check Website Ranking--For Any Point in Time Ranking History lets you go back in time to check your website ranking and how those rankings changed month to month (or across many months, years, you get the idea). Before you can improve the SEO of any site, you have to understand where it’s been.
SEO Increase Your Page Rankings: 4 Things to Change to Rank for More Keywords According to business leader and best-selling author Farshad Asl [https://m.facebook.com/watch/?v=1284835488529309&_rdr], “Knowledge is learning something new every day. Wisdom is letting go of some bad habits
PPC Google Ads Training: 14 PPC Course Options You’ve heard the stories (small businesses spending more on digital advertising [https://financialpost.com/personal-finance/business-essentials/small-businesses-are-spending-more-on-digital-marketing-this-year] ), you’ve seen the case studies (19X return on ad spend [https://ads.google.com/
Google Ads This 5-Step Google Ads PPC Audit Helps to Max Your ROI PPC ad campaigns are, unfortunately, more like children than fish. They require supervision, love, and care in order to grow; you can’t just toss in some food and forget about them for
Backlinks Guess which Content Types Get the Most Backlinks? Between emailing leads and running ads, you have access to what feels like an infinite number of digital avenues to pursue. In addition to focusing your customer acquisition attempts on ads and marketing
PPC How Are Negative Keywords Different? Their name sounds like the worst parts of your campaign, but negative keywords can save your budget and your quality score. Negative keywords focus your ad spend by telling companies like Google and
Case Study Pinterest is a Waste of Time...for Conversions There’s an interesting Pinterest and Etsy connection that I just can’t stop thinking about. Etsy and Pinterest make for a one-sided love story. Etsy's biggest champion is an utter
Google Ads Google Display Ads 101 McDonald's isn’t the most popular hamburger chain [https://www.restaurantbusinessonline.com/financing/largest-burger-chains-us] because they serve the best hamburgers. They're the most popular because the only place they&
Technical SEO How Search Engine Crawlers Index Your Website If you’ve ever wondered how search engines find your site, the answer is simple: they send out crawlers. Built to mimic how human users interact with your website, search engine crawlers review
PPC PPC 101: Everything You Need to Get Started with Paid Google Ads The value of PPC advertising can be summed up in one word: reach. When you place your ad on a Google search engine results page (SERP), you’re standing on the shoulders of
Backlinks Grow High-Quality Backlinks with Tips from 360 Learning's Success Story We all want quality backlinks, but getting them isn’t easy, especially for newer websites. Should you use cold emailing, guest posting, broken link building, or some other, more obscure strategy? The answer
Keyword Research Find the Most Profitable Keywords for Your Market Niche Keywords don’t bring you profit; they bring you people. The most profitable keywords for your business are the ones that will attract relevant readers who are likely to purchase your product or
