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Build a Competitive Analysis Template Sun Tzu once said, “In the middle of chaos lies opportunity.” And in SEO, there is no bigger opportunity than the chaos of the SERP rankings. Competitive analysis is how we find these
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5 Things to do Before Getting Started with Keyword Research Targeting the wrong keyword in your article or on your landing page is a disaster. No matter how much traffic you bring in by ranking, it won’t matter. That’s what makes
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How to Mine Facebook for Content Marketing Ideas Buried deep within Facebook Ad Manager, there’s a powerful feature that’s rarely mentioned outside of paid media teams. But for SEO & content marketers, it’s an innovative way to come
Know Your Competition: A Complete Tech Stack of Six Competitive Analysis Tools Knowledge may be power, but you can always have too much of a good thing. In digital marketing, a sea of data on your competitors is only a Google search away, but just
Why a Keyword Density Calculator Might Actually Hurt Your Content There was once a time, early in the days of search engines [https://medium.com/@mainstreethost/digital-marketing-in-the-90s-39ca4e5d0df0], where keyword density calculators and keyword stuffing helped SEO. Those days have been gone a long,
Create a Content Calendar in 3 Easy Steps Lots of websites are looking for that viral moment. The one post that strikes a chord in readers and sends their website into the stratosphere. The reality of successful content marketing is much
WWW vs Non WWW: Which is Right from SEO Perspective If you have ever found yourself questioning what’s the difference between www and non-www websites and which one is better, you can benefit from the following breakdown. Especially if you plan to
Bing SEO vs Google SEO: Optimizing Your Site for Both With 5.6 billion [https://kenshoo.com/monday-morning-metrics-daily-searches-on-google-and-other-google-facts/] searches per day, Google may seem like the only search engine worth optimizing for—but it's not the only one in town. Microsoft&
Does Scholarship Link Building Still Work? Some say Scholarship Link Building is dead, while other SEO agencies still offer it as one of their core link building services. Are they still quality links? Who is right? Google has been
How to Determine Search Intent: A Step-by-Step Guide Even with the best marketing magic, we can't read minds. (It only seems that way at times.) That's because content marketers are doing their best to determine search intent
Keyword Research with Next Generation Metrics (Webinar Video) The way we rely on searches in our everyday lives has created a massive shift in keyword strategy [https://spyfu.1clickscripts.com/blog/getting-started-with-keyword-research/]. People changed how they interact with search results. We&
PPC Keywords - Best Tool for Keyword Research The best PPC keyword strategies are built on strong keyword choices and ongoing improvement. You don't just set your list once and press "go." Start with popular terms in
Google Ads vs AdSense - The Differences You Need to Know A lot of people have often wondered what the differences are between Google Ads (formerly AdWords) and AdSense. To a beginner, both might seem like the same thing. And a lot of people
Does Duplicate Content Hurt Your SEO? When you’re creating high-quality content for your blog, it makes sense that you would want to share it in as many places as possible. But how you share that content is key.
A Guide to Mastering YouTube YouTube is simple but vast, we wanted to understand the platform better and the best ways to use it to help businesses. So let’s talk about the power and pitfalls of YouTube.
Google Penalty Recovery: How to Fix Your Issues Getting a Google Penalty is every webmaster’s worst nightmare. After all, it can send years of hard work down the drain. Now only does it affect your site traffic but it also
Build a Powerhouse Content Plan (Webinar Video) The right content can draw highly qualified traffic to your site. When done well, it delivers strong bang for your buck and builds on itself over time. To get there, you need to
Small Businesses can Benefit from Google Ads This guest post comes from the SpyFu community. Google Ads is one of the most efficient methods of paid online advertising which is used by thousands of small, medium and large business organizations.
5 of the Best SEO Case Studies to Inspire You In 1748, John Montagu spent his leisure time playing cards. And he always craved snacks while playing cards. One day, he came up with an idea to slip a piece of beef in
Allbirds Weaves its Brand-building Expertise into SEO and Google Ads We're enamored by this story of Allbirds [https://www.allbirds.com/]—the direct-to-consumer (DTC) shoe brand that has taken the market by storm with their wool-based, sustainably sourced footwear. In an
What is a Meta Tag (and how do they work in HTML)? Understand How Meta Tags Affect Search Engine Crawlers We all talk about on-page and off-page SEO [https://spyfu.1clickscripts.com/blog/on-page-vs-off-page-seo/] and how useful it is for boosting the ranking potential of
How Intercom's Content Strategy Helped Them Become a Leader in Website Chat Even if you’re not familiar with Intercom [https://www.intercom.com/] as a company, you’ve probably encountered their product on more than one occasion. As an industry leader in live chat
How to Make a Business Video from Home Continuing our tips for small businesses, we're sharing our best ways for anyone to look more natural in front of the camera. Many people are turning to video as a way
Use Evergreen and Time Sensitive Content in your Strategy The timing of your content gives you an advantage. If it is topical and closely tied to a trend or news event, it's more likely to get swooped up into the
Content Marketing Survival Guide 2020 - Early Covid Challenges (Webinar Video) Update: this video was originally shared in March 2020. Developments since then have made some of the resources obsolete. As of 2023, any special discounts mentioned may no longer be offered. ******************************************************************* We had
Dwell Time in SEO: All You Need to Know Google uses over 200 ranking factors in their search algorithms, and dwell time is one of them. Dwell time is the amount of time a visitor spends on a web page when they
The 30 Best SEO Chrome Extensions Built to Help you Rank Ranking for your business' target keywords can be the difference between success and failure. Ranking means traffic, and traffic means sales. Luckily, there are dozens of SEO Chrome extensions out there to
Manage your keyword research and tracking together Keyword research [https://spyfu.1clickscripts.com/] isn’t done in one sitting. One keyword idea inspires another, you find areas of opportunity, and then the ranked pages on those keywords give you even
How Competitor Analysis Leads to Better SEO With the abundance of information about perks of competitor analysis [https://blog.hubspot.com/marketing/competitive-analysis-kit] on the internet, many marketers still don’t take full advantage of it. Usually, they say something
7 Tips for Using the Google Keyword Planner Google Ads (AdWords) is the most popular advertising platform used by marketers and businesses worldwide. And, it has the broadest reach when it comes to where you can display your ads. However, given
7 Best Practices to Optimize Your Sitemaps for SEO A lot of SEO experts struggle with the question of whether to create a sitemap or not. Some believe that it is unnecessary, and they can do without it. And then some firmly
8 of the Best Online Sitemap Generator Tools and Tips The first step to building your own website is to build a sitemap for it [https://spyfu.1clickscripts.com/blog/creating-a-sitemap/]. In this post, we’ll take a look at what sitemaps are,
7 Tips to Optimize Your Press Release for SEO SEO is as essential for your press release as it is for other content. Since consumers look for brands online, optimizing your press release for SEO holds more importance than ever. It can
Topic Clusters Help Your Writing and Your SEO One of the primary goals of content is to get your business noticed. The thinking here is that the more people who see your content, the better since this attracts more traffic to
Everything You Need to Know about Anchor Text Optimization Google’s Penguin update [https://moz.com/learn/seo/google-penguin] in 2012 drastically changed the SEO landscape. Websites with toxic and spammy backlinks were penalized. Google also started considering the anchor text of
Drift’s Blog Helped Them Build a Multi-Million Dollar Brand When David Cancel founded Drift, he intentionally went after a competitive industry: website chat. Dave has an unorthodox view on starting companies: He prefers to go into industries that have plenty of competition
Fix Your Robots.Txt Crawl Error If you're attempting to get your pages indexed in Google, Google Search Console can be one of the best resources for you. However, it can also become quite a headache when you run into indexation errors. In this post, we'll cover one of the most common indexation errors, and show you how to fix it.
SEO or PPC: Which Should You Choose? (Infographic) Most marketers are often faced with a dilemma of choosing between SEO and PPC. In this article we've outlined which one may be best suited for your business
Learn about Niche Keywords You know the importance of keywords and keyword research. You have likely spent a good deal of time pinpointing those sweet keywords and keyword groups that help you rank and build focused content.
How to Increase Average Order Value With Google Remarketing Campaigns Providing a personalized experience to your target audience is one of the keys to success for ecommerce companies. On your end, providing such an experience can lead to huge things for your company.