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The Best Practices for UTM Parameters
PPC

The Best Practices for UTM Parameters

Do you know that feeling you get after completing a blog? You’ve checked all the boxes, from writing compelling content, adding relevant links, inserting images complete with alt text, writing witty social

  • Hannah Harrington, Rebrandly
7 min read
8 Google Analytics Metrics to Lock In with GA4
Analytics

8 Google Analytics Metrics to Lock In with GA4

Every month, about 1,200 people in the US search Google for “Google Analytics help [https://spyfu.1clickscripts.com/keyword/overview?query=google%20analytics%20help].” It's not a reflection of anything

  • Sidra Condron
    Sidra Condron
18 min read
Google Analytics Best Practices for Beginners
Analytics

Google Analytics Best Practices for Beginners

Whether you want to know how many mobile devices accessed your contact page from Albania or what percentage of your traffic is made up of “travel buffs,” the questions you have about your

  • Sidra Condron
    Sidra Condron
14 min read
Medium Can't Match Twitter's Huge Engagement Metrics
Analytics

Medium Can't Match Twitter's Huge Engagement Metrics

Twitter, one of the most popular social media sites in the world, was founded in 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. Six years later, in 2012, Evan Williams

  • Zac Harris
    Zac Harris
  • Mike Roberts
    Mike Roberts
7 min read
A Google Analytics Certification Helps you Master its Metrics
Analytics

A Google Analytics Certification Helps you Master its Metrics

It's easy to look at a Google Analytics (GA) certification as some great padding for your CV when you should be looking at it as your team's secret weapon.

  • Sidra Condron
    Sidra Condron
9 min read
How to Use Google Search Console for Amazing Insights
Analytics

How to Use Google Search Console for Amazing Insights

Many people make the mistake of believing that learning how to use Google Search Console [https://search.google.com/search-console/about] (GSC) properly isn’t worth their time because there are more all-encompassing

  • Sidra Condron
    Sidra Condron
13 min read
What is a Good Bounce Rate in Google Analytics?
SEO

What is a Good Bounce Rate in Google Analytics?

Have you ever faced a situation where you get a lot of website visitors, but a shallow conversion rate [https://spyfu.1clickscripts.com/blog/pinterest-bad-conversions/]? It seems that these visitors come to your

  • Zac Harris
    Zac Harris
  • Sidra Condron
    Sidra Condron
11 min read
A Google Ads Workaround for Hidden Search Terms
Google Ads

A Google Ads Workaround for Hidden Search Terms

Google announced it would limit the search terms they show you [https://searchengineland.com/google-ads-to-limit-search-terms-reporting-citing-privacy-340137] in your Google Ads reporting, even if you paid for that click to your ad. If this raises

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
10 min read
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