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Mailchimp's Content Strategy Converts Freemium Users to Paid
Case Study

Mailchimp's Content Strategy Converts Freemium Users to Paid

Think about the emails and newsletters you get from businesses. Right at the bottom of these emails, we see a common name popping up across many of them: Mailchimp. Many of these businesses

  • Sidra Condron
    Sidra Condron
9 min read
Medium Can't Match Twitter's Huge Engagement Metrics
Analytics

Medium Can't Match Twitter's Huge Engagement Metrics

Twitter, one of the most popular social media sites in the world, was founded in 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams. Six years later, in 2012, Evan Williams

  • Zac Harris
    Zac Harris
  • Mike Roberts
    Mike Roberts
7 min read
How HubSpot's SEO Strategy Helps them Win the Traffic Game
SEO

How HubSpot's SEO Strategy Helps them Win the Traffic Game

At first glance, you might not think to compare HubSpot and Salesforce. They're two very different companies—one is primarily a tool for salespeople founded in 1999. The other is a

  • Zac Harris
    Zac Harris
7 min read
Pinterest is a Waste of Time...for Conversions
Case Study

Pinterest is a Waste of Time...for Conversions

There’s an interesting Pinterest and Etsy connection that I just can’t stop thinking about. Etsy and Pinterest make for a one-sided love story. Etsy's biggest champion is an utter

  • Sidra Condron
    Sidra Condron
7 min read
Case Study

Increase Conversions: My Data-Driven Experiment Shows You How

Or titled, "Search Autocomplete Boosts Sales by 24%, and I Can Prove it." I'll share the payoff right up front. Adding or improving typeahead (auto complete) on a search

  • Mike Roberts
    Mike Roberts
9 min read
How Warby Parker Built Their Eyewear Empire with SEO
Case Study

How Warby Parker Built Their Eyewear Empire with SEO

A decade ago, consumers would never have thought of buying glasses online. There were doctors to consult, prescriptions to fill, opticians to see—almost the entire process was handled via in-person, one-on-one interactions.

  • Sidra Condron
    Sidra Condron
11 min read
Squarespace's Killer Keyword Strategy Created $11.9M in SEO Value
SEO

Squarespace's Killer Keyword Strategy Created $11.9M in SEO Value

Nowadays, even the smallest of small businesses needs a website. Whether it’s your local hardware store, your go-to sandwich shop, or that up-and-coming brew pub down the road, people expect there to

  • Sidra Condron
    Sidra Condron
9 min read
5 of the Best SEO Case Studies to Inspire You
Case Study

5 of the Best SEO Case Studies to Inspire You

In 1748, John Montagu spent his leisure time playing cards. And he always craved snacks while playing cards. One day, he came up with an idea to slip a piece of beef in

  • Sidra Condron
    Sidra Condron
11 min read
Allbirds Weaves its Brand-building Expertise into SEO and Google Ads
SEO Best Practices

Allbirds Weaves its Brand-building Expertise into SEO and Google Ads

We're enamored by this story of Allbirds [https://www.allbirds.com/]—the direct-to-consumer (DTC) shoe brand that has taken the market by storm with their wool-based, sustainably sourced footwear. In an

  • Sidra Condron
    Sidra Condron
9 min read
How Intercom's Content Strategy Helped Them Become a Leader in Website Chat
Content Marketing

How Intercom's Content Strategy Helped Them Become a Leader in Website Chat

Even if you’re not familiar with Intercom [https://www.intercom.com/] as a company, you’ve probably encountered their product on more than one occasion. As an industry leader in live chat

  • Sidra Condron
    Sidra Condron
10 min read
Drift’s Blog Helped Them Build a Multi-Million Dollar Brand
Case Study

Drift’s Blog Helped Them Build a Multi-Million Dollar Brand

When David Cancel founded Drift, he intentionally went after a competitive industry: website chat. Dave has an unorthodox view on starting companies: He prefers to go into industries that have plenty of competition

  • Zac Harris
    Zac Harris
9 min read
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