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The Best Practices for UTM Parameters
PPC

The Best Practices for UTM Parameters

Do you know that feeling you get after completing a blog? You’ve checked all the boxes, from writing compelling content, adding relevant links, inserting images complete with alt text, writing witty social

  • Hannah Harrington, Rebrandly
7 min read
How to Use a ROAS Calculation to Optimize Your Ad Campaigns
PPC

How to Use a ROAS Calculation to Optimize Your Ad Campaigns

If you’ve ever run a digital advertising campaign, you’ve likely run into the issue of not knowing if your campaign is performing well enough to make it worth the cost.

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
10 min read
This 5-Step Google Ads PPC Audit Helps to Max Your ROI
Google Ads

This 5-Step Google Ads PPC Audit Helps to Max Your ROI

PPC ad campaigns are, unfortunately, more like children than fish. They require supervision, love, and care in order to grow; you can’t just toss in some food and forget about them for

  • Sidra Condron
    Sidra Condron
13 min read
Keyword Research with Next Generation Metrics (Webinar Video)
Keyword Research

Keyword Research with Next Generation Metrics (Webinar Video)

The way we rely on searches in our everyday lives has created a massive shift in keyword strategy [https://spyfu.1clickscripts.com/blog/getting-started-with-keyword-research/]. People changed how they interact with search results. We&

  • Sidra Condron
    Sidra Condron
3 min read
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