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SpyFu Ad History Lands a Massive Upgrade
PPC

SpyFu Ad History Lands a Massive Upgrade

You’ve been able to dig into your competitors’ Google Ads with SpyFu, but this newest update to Ad History loads it with upgrades across the board. Watch this video to see how

  • Sidra Condron
    Sidra Condron
6 min read
Create a Powerful Google Ads Remarketing Campaign Strategy
Google Ads

Create a Powerful Google Ads Remarketing Campaign Strategy

Remarketing (or retargeting) is a powerful marketing technique aimed at converting high-intent users who have interacted with your brand. Marketers send certain ads to users based on their past interactions with their business.

  • Sidra Condron
    Sidra Condron
19 min read
6 Google Ads Tactics to Maximise Your PPC ROI
PPC

6 Google Ads Tactics to Maximise Your PPC ROI

In today's digital advertising landscape, achieving a strong return on investment (ROI) from your Google Ads campaigns isn't just about spending more – it's about spending smarter. While

  • Gokce Yesilbas
    Gokce Yesilbas
6 min read
PPC Competitor Analysis: Unlocking the Secrets to Outperform Your Rivals
PPC

PPC Competitor Analysis: Unlocking the Secrets to Outperform Your Rivals

Unlock the secrets to outperforming your rivals with a comprehensive PPC competitor analysis. Learn how to refine your strategy, optimize ad performance, and boost ROI in the competitive world of online advertising.

  • Sidra Condron
    Sidra Condron
5 min read
The Best Practices for UTM Parameters
PPC

The Best Practices for UTM Parameters

Do you know that feeling you get after completing a blog? You’ve checked all the boxes, from writing compelling content, adding relevant links, inserting images complete with alt text, writing witty social

  • Hannah Harrington, Rebrandly
7 min read
8 Google Analytics Metrics to Lock In with GA4
Analytics

8 Google Analytics Metrics to Lock In with GA4

Every month, about 1,200 people in the US search Google for “Google Analytics help [https://spyfu.1clickscripts.com/keyword/overview?query=google%20analytics%20help].” It's not a reflection of anything

  • Sidra Condron
    Sidra Condron
18 min read
What is a Good PPC Conversion Rate? (And How to Increase It)
PPC

What is a Good PPC Conversion Rate? (And How to Increase It)

The average PPC conversion rate across all industries is about 3.75% for search [https://www.wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmarks] (Google Ads). And it is at about 0.77%

  • Sidra Condron
    Sidra Condron
14 min read
Google Ads vs. Microsoft (Bing) Ads: the $175,672 question
PPC

Google Ads vs. Microsoft (Bing) Ads: the $175,672 question

It doesn’t seem like there should even be a Google ads vs. Microsoft (formerly Bing) Ads debate. Google processes [https://www.internetlivestats.com/google-search-statistics/] almost 10 times more searches than Bing [https:

  • Sidra Condron
    Sidra Condron
11 min read
PPC Campaign Management: 6 Ways to Keep Ads Fresh and Profitable
Google Ads

PPC Campaign Management: 6 Ways to Keep Ads Fresh and Profitable

Good PPC campaign management is the difference between a successful digital marketing strategy and paying money to take up real estate on the web. Not many small businesses are lucky enough to find

  • Sidra Condron
    Sidra Condron
14 min read
You Don't Have to be #1 in Google Ads
Google Ads

You Don't Have to be #1 in Google Ads

In Google Ads, being number one sounds like the ultimate goal, but it could cost more than it's worth. Many PPC managers with deep Google Ads experience stayed focused on reaching

  • Sidra Condron
    Sidra Condron
8 min read
Google Ads

PPC Pathway Lesson 3: Interactive Google Ads Advisor

Note: Videos show "AdWords" Advisor to reflect the original name of the product. We have updated the title since then, and we continue to keep the data in the report current.

  • Patrick McGrane
2 min read
Create Urgency Without Killing Your Conversions
Google Ads

Create Urgency Without Killing Your Conversions

When you write for conversions, the right phrasing makes all the difference in getting the reader to take action. But knowing exactly what makes them call, click, buy, visit or read can be

  • Sidra Condron
    Sidra Condron
7 min read
How to Write Good Ads that Get Clicks
PPC

How to Write Good Ads that Get Clicks

Think about how often you write and update text ads. Every time you start new campaigns, update products, and test your ads, you create habits that carry over into the next time you

  • Sidra Condron
    Sidra Condron
13 min read
A Clear Google Ads Tutorial for Beginners
PPC

A Clear Google Ads Tutorial for Beginners

Businesses have seen big success with Google Ads (Adwords). Taking that first step seems like an easy choice, but many stop short when they see the requirements. You have to bid on keywords,

  • Sidra Condron
    Sidra Condron
34 min read
PPC Strategy Tips for a Strong Campaign
PPC

PPC Strategy Tips for a Strong Campaign

There are a lot of elements and aspects you have to factor in to properly organize your effort and deliver the desired results. So, you can follow these six actionable and powerful tips to create an effective PPC strategy.

  • Zac Harris
    Zac Harris
9 min read
Google Ads Best Practices and Tips
Google Ads

Google Ads Best Practices and Tips

It's easy to underestimate how much work goes into making an effective Google Ad. Each one has been precision-tooled to capture that front-page top spot and drive conversions from there. It

  • Sidra Condron
    Sidra Condron
10 min read
How to Use a ROAS Calculation to Optimize Your Ad Campaigns
PPC

How to Use a ROAS Calculation to Optimize Your Ad Campaigns

If you’ve ever run a digital advertising campaign, you’ve likely run into the issue of not knowing if your campaign is performing well enough to make it worth the cost.

  • Sidra Condron
    Sidra Condron
  • Patrick McGrane
10 min read
PPC Landing Pages -- Best Practices to Maximize Conversions
PPC

PPC Landing Pages -- Best Practices to Maximize Conversions

PPC landing pages are the first things your leads see after they click on your PPC ad. If they’re poorly created (or just links to your homepage), those leads are likely to

  • Sidra Condron
    Sidra Condron
12 min read
Google Ads Training: 14 PPC Course Options
PPC

Google Ads Training: 14 PPC Course Options

You’ve heard the stories (small businesses spending more on digital advertising [https://financialpost.com/personal-finance/business-essentials/small-businesses-are-spending-more-on-digital-marketing-this-year] ), you’ve seen the case studies (19X return on ad spend [https://ads.google.com/

  • Sidra Condron
    Sidra Condron
9 min read
This 5-Step Google Ads PPC Audit Helps to Max Your ROI
Google Ads

This 5-Step Google Ads PPC Audit Helps to Max Your ROI

PPC ad campaigns are, unfortunately, more like children than fish. They require supervision, love, and care in order to grow; you can’t just toss in some food and forget about them for

  • Sidra Condron
    Sidra Condron
13 min read
How Are Negative Keywords Different?
PPC

How Are Negative Keywords Different?

Their name sounds like the worst parts of your campaign, but negative keywords can save your budget and your quality score. Negative keywords focus your ad spend by telling companies like Google and

  • Sidra Condron
    Sidra Condron
11 min read
PPC 101: Everything You Need to Get Started with Paid Google Ads
PPC

PPC 101: Everything You Need to Get Started with Paid Google Ads

The value of PPC advertising can be summed up in one word: reach. When you place your ad on a Google search engine results page (SERP), you’re standing on the shoulders of

  • Sidra Condron
    Sidra Condron
13 min read
Find the Most Profitable Keywords for Your Market Niche
Keyword Research

Find the Most Profitable Keywords for Your Market Niche

Keywords don’t bring you profit; they bring you people. The most profitable keywords for your business are the ones that will attract relevant readers who are likely to purchase your product or

  • Sidra Condron
    Sidra Condron
12 min read
How Warby Parker Built Their Eyewear Empire with SEO
Case Study

How Warby Parker Built Their Eyewear Empire with SEO

A decade ago, consumers would never have thought of buying glasses online. There were doctors to consult, prescriptions to fill, opticians to see—almost the entire process was handled via in-person, one-on-one interactions.

  • Sidra Condron
    Sidra Condron
11 min read
What is a Good Bounce Rate in Google Analytics?
SEO

What is a Good Bounce Rate in Google Analytics?

Have you ever faced a situation where you get a lot of website visitors, but a shallow conversion rate [https://spyfu.1clickscripts.com/blog/pinterest-bad-conversions/]? It seems that these visitors come to your

  • Zac Harris
    Zac Harris
  • Sidra Condron
    Sidra Condron
11 min read
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