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How to Determine Search Intent: A Step-by-Step Guide
SEO

How to Determine Search Intent: A Step-by-Step Guide

Even with the best marketing magic, we can't read minds. (It only seems that way at times.) That's because content marketers are doing their best to determine search intent

  • Sidra Condron
    Sidra Condron
12 min read
Does Duplicate Content Hurt Your SEO?
SEO

Does Duplicate Content Hurt Your SEO?

When you’re creating high-quality content for your blog, it makes sense that you would want to share it in as many places as possible. But how you share that content is key.

  • Sidra Condron
    Sidra Condron
8 min read
Allbirds Weaves its Brand-building Expertise into SEO and Google Ads
SEO Best Practices

Allbirds Weaves its Brand-building Expertise into SEO and Google Ads

We're enamored by this story of Allbirds [https://www.allbirds.com/]—the direct-to-consumer (DTC) shoe brand that has taken the market by storm with their wool-based, sustainably sourced footwear. In an

  • Sidra Condron
    Sidra Condron
9 min read
Dwell Time in SEO: All You Need to Know
SEO Best Practices

Dwell Time in SEO: All You Need to Know

Google uses over 200 ranking factors in their search algorithms, and dwell time is one of them. Dwell time is the amount of time a visitor spends on a web page when they

  • Sidra Condron
    Sidra Condron
11 min read
7 Best Practices to Optimize Your Sitemaps for SEO
SEO

7 Best Practices to Optimize Your Sitemaps for SEO

A lot of SEO experts struggle with the question of whether to create a sitemap or not. Some believe that it is unnecessary, and they can do without it. And then some firmly

  • Zac Harris
    Zac Harris
6 min read
7 Tips to Optimize Your Press Release for SEO
SEO Best Practices

7 Tips to Optimize Your Press Release for SEO

SEO is as essential for your press release as it is for other content. Since consumers look for brands online, optimizing your press release for SEO holds more importance than ever. It can

  • Sidra Condron
    Sidra Condron
7 min read
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