SEO How HubSpot's SEO Strategy Helps them Win the Traffic Game At first glance, you might not think to compare HubSpot and Salesforce. They're two very different companies—one is primarily a tool for salespeople founded in 1999. The other is a
Technical SEO How Search Engine Crawlers Index Your Website If you’ve ever wondered how search engines find your site, the answer is simple: they send out crawlers. Built to mimic how human users interact with your website, search engine crawlers review
SEO Image SEO Tips to Put into Action Page speed and user experience: two crucial ranking factors for any page, and you can make or break them both with image SEO. Image SEO is so important that Google makes tools [https:
Case Study How Warby Parker Built Their Eyewear Empire with SEO A decade ago, consumers would never have thought of buying glasses online. There were doctors to consult, prescriptions to fill, opticians to see—almost the entire process was handled via in-person, one-on-one interactions.
Content Marketing Internal Links Affect your SEO: A Data-Backed Analysis How many internal links is too many? Can I link with total abandon? It’s a question we’ve all probably asked ourselves before. And while Google doesn’t penalize you for linking
On-Page SEO 3 Things Google Told Us About BERT That Can Help Your SEO When Google first set BERT loose on its search engine a year ago, they said it would affect one in 10 search results [https://blog.google/products/search/search-language-understanding-bert/]. That means roughly 120
Content Marketing Grow Your Rankings Through Topical Authority Sometimes writing a high-quality, SEO-optimized article isn’t enough. While you might rank well for a target keyword and provide a great resource for readers, that alone may not elevate content enough to
SEO A Comprehensive Guide to SEO for Ecommerce Websites An ecommerce business can only benefit from a strong SEO strategy. According to Internet Live Stats [https://www.internetlivestats.com/one-second/#google-band], every second, there are over 78,000 searches on Google. These
SEO What is a Good Bounce Rate in Google Analytics? Have you ever faced a situation where you get a lot of website visitors, but a shallow conversion rate [https://spyfu.1clickscripts.com/blog/pinterest-bad-conversions/]? It seems that these visitors come to your
SEO Off-Page SEO Strategies to Rank on the First Page of Google Search engine optimization (SEO) is the backbone of most digital marketing strategies. A high search engine ranking gives you more visibility and increases your website traffic. This, in turn, boosts brand awareness and
SEO What is Alt Text for Images and Why Is It Important for SEO? Alt text for images is vital to successfully optimize every aspect of your page content for search engines. However, it's often forgotten or even disregarded by a lot of marketers and
SEO The Beginner's Guide to Rich Snippets Rich snippets are the page descriptions that you see for the search results on Google and other search engines [https://spyfu.1clickscripts.com/blog/how-do-search-engines-work/]. There are a lot of ways in which
SEO Squarespace's Killer Keyword Strategy Created $11.9M in SEO Value Nowadays, even the smallest of small businesses needs a website. Whether it’s your local hardware store, your go-to sandwich shop, or that up-and-coming brew pub down the road, people expect there to
SEO An SEO Keyword Tool with Clear Direction The best part of knowing a competitor's SEO Keywords is using that information to gain traction in your own rankings. In this new update to SpyFu's SEO Keyword results
SEO Best Practices Why a Keyword Density Calculator Might Actually Hurt Your Content There was once a time, early in the days of search engines [https://medium.com/@mainstreethost/digital-marketing-in-the-90s-39ca4e5d0df0], where keyword density calculators and keyword stuffing helped SEO. Those days have been gone a long,
SEO Does Scholarship Link Building Still Work? Some say Scholarship Link Building is dead, while other SEO agencies still offer it as one of their core link building services. Are they still quality links? Who is right? Google has been
SEO How to Determine Search Intent: A Step-by-Step Guide Even with the best marketing magic, we can't read minds. (It only seems that way at times.) That's because content marketers are doing their best to determine search intent
SEO Does Duplicate Content Hurt Your SEO? When you’re creating high-quality content for your blog, it makes sense that you would want to share it in as many places as possible. But how you share that content is key.
Case Study 5 of the Best SEO Case Studies to Inspire You In 1748, John Montagu spent his leisure time playing cards. And he always craved snacks while playing cards. One day, he came up with an idea to slip a piece of beef in
SEO Best Practices Allbirds Weaves its Brand-building Expertise into SEO and Google Ads We're enamored by this story of Allbirds [https://www.allbirds.com/]—the direct-to-consumer (DTC) shoe brand that has taken the market by storm with their wool-based, sustainably sourced footwear. In an
SEO Best Practices Dwell Time in SEO: All You Need to Know Google uses over 200 ranking factors in their search algorithms, and dwell time is one of them. Dwell time is the amount of time a visitor spends on a web page when they
SEO The 30 Best SEO Chrome Extensions Built to Help you Rank Ranking for your business' target keywords can be the difference between success and failure. Ranking means traffic, and traffic means sales. Luckily, there are dozens of SEO Chrome extensions out there to
SEO Manage your keyword research and tracking together Keyword research [https://spyfu.1clickscripts.com/] isn’t done in one sitting. One keyword idea inspires another, you find areas of opportunity, and then the ranked pages on those keywords give you even
SEO How Competitor Analysis Leads to Better SEO With the abundance of information about perks of competitor analysis [https://blog.hubspot.com/marketing/competitive-analysis-kit] on the internet, many marketers still don’t take full advantage of it. Usually, they say something
SEO 7 Best Practices to Optimize Your Sitemaps for SEO A lot of SEO experts struggle with the question of whether to create a sitemap or not. Some believe that it is unnecessary, and they can do without it. And then some firmly
